American Shave · Policies

Privacy policy

A good barber knows when to keep things to himself. We collect only what we need to look after you, fill your orders and keep you posted, and we never sell it.

  • We never sell itWe do not sell or rent your personal information, and we do not share it for ads on other sites.
  • Cards stay with StripePayments are handled by Stripe. We never see or store your full card number.
  • Your list stays with youYour saved list and recently viewed products live in your own browser, not on our servers.
  • Unsubscribe any timeEvery marketing email has a one-click unsubscribe link.

Who we are

American Shave Inc. (“American Shave”, “we”, “us”) runs the Barber Shop, men’s spa and shop at 2325 Bee Ridge Road, Sarasota, Florida 34239. This policy explains how we handle personal information when you visit americanshave.com, shop online, book an appointment, join our email list, or contact us.

AMS Wellness and IV, the medical spa in our building, is a separate business with its own privacy practices. This policy does not cover it, and we do not receive or keep any health information from it.

What we collect

What you give us

  • Orders: your name, email, phone number, shipping and billing addresses, and what you ordered.
  • Payment: card details go straight to our payment processor, Stripe. We only see the card type, last four digits and expiry date.
  • Your account (optional): your name, email, password, saved addresses and order history if you create one.
  • Email list: your email address, for example when you sign up for 15% off your first visit or tick the box at checkout.
  • Appointments: online booking is handled by our booking provider, Zenoti, which collects your name, contact details and the services you book, and sends your confirmations and reminders.
  • Messages and reviews: anything you send us by email, phone or text, and any product review you choose to post.

What we collect automatically

Like most websites, our site records basic technical information when you visit: your browser and device type, IP address, approximate location based on that IP address, the pages you view and the site that sent you. This comes from cookies and similar tools described below.

What stays on your device

Your “saved for later” list, recently viewed products, recent searches and shop sorting choices are stored in your own browser so the site can remember them. They are not sent to us. If you share your saved list, the link contains only the products’ codes.

This website doesn’t ask for health information, government ID numbers, or details about your race, religion or similar sensitive matters. If a spa service needs to know about allergies or skin sensitivities, we ask before your service, keep it with your booking, use it only to look after you, and never sell it or use it for marketing.

How we use it

  • To process, ship and track your orders, and to handle returns and refunds.
  • To confirm and remind you about appointments.
  • To answer your calls, texts and emails.
  • To send marketing emails, only if you asked for them, such as your first-visit code, new arrivals and offers.
  • If you enter your email at checkout and leave before finishing, to send one reminder about a day later, and to ask for a review after your order arrives.
  • To keep the site secure, stop spam and prevent fraud.
  • To understand which pages and products are popular so we can improve the site.
  • To keep the records required for taxes and accounting, and to meet our legal obligations.

Who we share it with

We share personal information only with the companies that help us run the shop, and only what each one needs:

  • Squarespace, which hosts our website, online shop, customer accounts and email list, and sends our emails. Squarespace also collects technical information about visits, as its privacy policy explains.
  • Stripe, which processes payments and uses information about your device and purchase to help prevent fraud. See Stripe’s privacy policy.
  • UPS and USPS, which receive the name, address and phone number on your shipping label.
  • Zenoti, our online booking provider, which also sends appointment confirmations and reminders.
  • Google, which runs reCAPTCHA for us, a security tool that protects our sign-up form from spam and abuse.

We may also share information if the law requires it, to protect our customers or our business from fraud, or as part of a sale or merger of our business, in which case this policy would continue to apply.

We do not sell your personal information, and we do not share it with other companies for their own marketing or for advertising on other websites.

Cookies & similar tools

Cookies are small files your browser stores so a website can remember things. We use:

  • Essential cookies that keep your cart, checkout and account working and keep the site secure.
  • Analytics built into Squarespace that count visits and show which pages and products are popular. We see this information only in summary form.
  • Google reCAPTCHA on our email sign-up form, which checks that you are a person and not a bot. It sets one necessary security cookie, and Google runs it for us as a service provider.

Squarespace publishes the full list of cookies its sites use. You can block or delete cookies in your browser settings. If you block essential cookies, the cart and checkout may not work.

We do not use advertising cookies or ad-tracking pixels. Other companies do not collect information about your activity across different websites through our site, except that Stripe uses device information at checkout to help prevent fraud across its payment network. Our site does not respond to browser “Do Not Track” signals, because we do not track you across other websites for advertising in the first place.

Emails & text messages

Order, shipping and appointment messages are sent so we can serve you. Appointment confirmations and reminders may come by email or text from our booking system. Marketing emails are only sent if you sign up, and every one includes our address and an unsubscribe link that works straight away.

When you text the shop, we use your number to reply to you. We send marketing texts only if you have given us your written consent, and agreeing to them is never a condition of buying anything. Message and data rates may apply. Reply STOP to any text to stop them, or HELP for help.

We do not share or sell your mobile number, or your text-message opt-in and consent, to third parties or affiliates for their marketing or promotional purposes.

Your choices & rights

Wherever you live, you can ask us to:

  • tell you what personal information we hold about you and give you a copy,
  • correct anything that is wrong,
  • delete your information or your customer account,
  • stop sending you marketing emails or texts.

Email info@americanshave.com or call (941) 993-1703. We will confirm it is you before we act, and reply within 30 days. Some records, such as orders, must be kept for tax and legal reasons even after you ask us to delete your account. We will never treat you differently for using these choices.

How long we keep it

  • Orders: kept for as long as tax and accounting rules require, usually seven years.
  • Customer accounts: kept until you close your account or ask us to delete it.
  • Email list: kept until you unsubscribe.
  • Messages: kept as long as needed to help you, then deleted.

How we protect it

Our site uses an encrypted (HTTPS) connection, and payments are handled by Stripe, which meets the card industry’s security standard (PCI DSS). Only the people at American Shave who need your information to serve you can see it. No system is perfect, so if we ever learn of a breach that affects you, we will tell you as the law requires.

Children

Our website and shop are meant for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

This policy is effective as of October 8, 2026. We will update this page when our practices change, and change the “Last updated” date at the top. If a change is significant, we will put a notice on the site or email you before it takes effect.

Contact

American Shave Inc.
2325 Bee Ridge Road, Sarasota, FL 34239
info@americanshave.com · (941) 993-1703